Genesis Capital Advises Inspire Brands on Sale of Rusty Taco

Genesis Capital Advises Inspire Brands on Sale of Rusty Taco

Rusty Taco, Inc. (“Rusty Taco” or the “Company”) has been acquired by Gala Capital Partners from Inspire Brands. Rusty Taco is a national operator and franchisor of Mexican restaurants focused on authentic, street-style tacos, queso and margaritas. The terms of the deal were not disclosed.

“Genesis Capital was instrumental in securing the best possible partner and deal structure to meet our specific objectives for the continued long-term growth and success of the Rusty Taco brand” said Christian Charnaux, Chief Growth Officer, Inspire. “We are extremely pleased to have partnered with Genesis on this engagement.”

Inspire Brands acquired a majority interest in the Rusty Taco brand as part of its purchase of Buffalo Wild Wings in 2018. Inspire successfully reinvigorated the brand, clarifying its positioning and rebranding back to “Rusty Taco” (from R Taco) to honor its legacy and founders. QSR magazine recently recognized Rusty Taco as one of the “Best Restaurant Franchising Deals for 2022.” The Rusty Taco management team, led by Brendan Mauri, will continue with the brand and have co-invested in the acquisition.

Genesis Capital, LLC served as financial advisor to Inspire Brands and DLA Piper LLP served as legal counsel.

About Gala Capital Partners

GCP is a private investment firm based in Southern California founded by long-term restaurant operator, entrepreneur, and investor, Anand Gala. The firm invests in or acquires restaurant companies that are past proof of concept, feature capable management teams, and offer strong growth potential. Additionally, GCP focuses on restaurant franchisors with 25 – 500 units. Current investments include Dunn Brothers Coffee (2022, 60 units), Cicis Pizza (2021, 300 units), and MOOYAH Burgers, Fries & Shakes (2017, 100 units).

About Inspire Brands

Inspire Brands is a multi-brand restaurant company whose current portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In locations worldwide. The company was founded in 2018 and is headquartered in Atlanta, Georgia. For more information, visit

Company Type: Private Companies

Transasction Type: Sellside M&A

Industry: Consumer