Genesis Capital is pleased to share that Olde Mill Company (“Olde Mill”) has sold substantially all of its assets to Marshall Retail Group (“MRG”), a portfolio company of ICV Partners. Olde Mill is an operator of over 30 specialty retail stores in airports and other heavily-trafficked locations in the U.S. Brands include AMERICA!, Kiehl’s, Swarovski and Touch of Color.
This strategic alliance is the culmination of MRG’s desire to grow its presence in the airport market and Olde Mill’s wish to identify a company that has retail experience driven by the tourism industry. Olde Mill brings with it retail locations in some of America’s largest airports, including Baltimore/Washington International Thurgood Marshall, Boston Logan International, Philadelphia International, Ronald Reagan Washington National, and Washington Dulles International. In addition to airports, Olde Mill also offers unique locations that are new to MRG, including Union Station in Washington, DC, and Pentagon City in Arlington, VA. The acquisition also expands MRG’s current presence in Newark Liberty International Airport.
Olde Mill’s most popular and well-known brand AMERICA!, provides a memorable shopping experience for domestic and international travelers alike, seeking gifts that reflect the identity and rich American heritage of the local region. It successfully differentiated itself from competitors by focusing on merchandise quality, selection and assortment and constantly updating inventory to reflect the changing trends in the market.
Additional stores incorporated in the acquisition include the extremely popular health and beauty brand, Kiehl’s; and expands MRG’s portfolio of Swarovski store fronts.
Genesis Capital, LLC acted as financial advisor to Olde Mill Company, while Bryan Cave, LLP provided legal counsel.
About Olde Mill Company
Olde Mill Company operates specialty retail stores in airports and other heavily trafficked locations in the United States. Olde Mill has operated for over 20 years and has established itself as a leading specialty retail operator. Olde Mill is currently operating over 30 retail locations under its proprietary and licensed brands including AMERICA!, Touch of Color, Kiehl’s, and Swarovski.
About Marshall Retail Group
Marshall Retail Group is a privately held company based in Las Vegas with more than 850 employees nationwide, owning and operating stores in more than 150 locations, primarily in major casino-hotels, but more recently expanding into airports across the United States.