Genesis Capital Advises prIME Oncology on Sale to Internet Brands’ WebMD

Genesis Capital Advises prIME Oncology on Sale to Internet Brands’ WebMD

Genesis Capital is pleased to announce that prIME Oncology (“prIME”), a leading provider of independent medical education in oncology, has been acquired by WebMD Health Corp., an Internet Brands company, and leader in health information services for physicians and consumers. The acquisition combines the depth and expertise of prIME Oncology with that of WebMD’s Medscape, the leading digital news, information, and education platform for physicians worldwide.

Genesis Capital, LLC, acted as financial advisor to prIME Oncology, and King & Spalding LLP and NautaDutilh provided legal counsel.

“We’re pleased to announce the strengthening of our commitment to continuing medical education with the acquisition of prIME Oncology, and we will continue our dedication to providing oncology practitioners timely and practical tools to improve patient outcomes,” said Rejean Rochette, Senior Vice President of Medscape Education.  “The acquisition of prIME Oncology enhances our impact with oncologists while increasing our value to key stakeholders.”

“We couldn’t be more thrilled to be joining the oncology education team at WebMD,” said prIME Oncology President, Nathan Kelly. “This relationship will allow us to further our goal of delivering the medical education and clinical insights needed to improve care to patients with cancer.”

The acquisition expands the global footprint of the business, adding an office in The Hague to those in New York, Paris, and London.  Medscape Oncology reaches more than 100,000 active hematology and oncology members worldwide and delivers education to professionals in 191 countries.  Atlanta-based prIME Oncology has a strong global presence with experience hosting live events on five continents.

Both businesses will continue to operate independently, as the companies build on and integrate products, platforms, and services.

About prIME Oncology
prIME Oncology is a leading global provider of independent medical education specializing in the development, implementation, and assessment of high-quality, innovative, and clinically relevant education for oncology and hematology healthcare professionals. Delivering online activities and executing live events on five continents, prIME Oncology’s goal is to improve patient outcomes through evidence-based, state-of-the-art education that assists clinicians in making up-to-date, appropriate treatment decisions.  prIME Oncology maintains offices in Atlanta, GA, and The Hague, the Netherlands.

About Medscape
Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education ( is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free CME and CE courses and other educational programs for physicians, nurses, and other health care professionals.

About WebMD
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®,®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

About Internet Brands
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal and Home/Travel. The company’s award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands’ powerful, proprietary operating platform provides the flexibility and scalability to fuel the company’s continued growth. Internet Brands is a portfolio company of KKR and Temasek.

Company Type: Private Companies

Transasction Type: Sellside M&A

Industry: Business Services, Healthcare